If
you are the one who works with emails on a daily basis, you are most
likely to be using a SPAM FILTER to ease the job of sifting through a
large number of spam emails every day.
Needless
to say that spam filters do make our job a lot simpler by automatically
filtering out the spam without which, it is almost impossible to
manually filter the junk emails that arrive in millions each day.
However, it is often necessary to have a basic knowledge of how spam
filters actually work and on what basis they flag an email as spam.
How Spam Filters Work?
There are different kinds of spam filters:Header Spam Filters:
Header
spam filters work by examining the header information of a particular
email message to check if it appears to have been forged. The header of
every email contains information which tells the origin of the email.
ie: The incoming email ID and usually the IP address (server address) of
the sender. So, spammers often forge the header to input a false
sender ID and IP address so as to make it difficult to trace them.
Thus,
if an email is supposed to have a forged header or if the same message
is found to have been sent to multiple recipients, it is most likely
considered as a spam by many filters. This method of spam filtering is
often quite effective, however, occasionally it may result in some of
the requested newsletters from being misdirected into the spam folders.
Content Spam Filters:
Content
spam filter is one of the most effective and widely used filter
to combat spam emails. They use a sophisticated algorithm with a set of
pre-defined rules to determine whether a given email is a spam. They
work by scanning the entire text/body of the email to search for
specific words and patterns that make them resemble a typical spam
message. Most content spam filters work based on the following criteria
and check to see:
- If the message speaks a lot about money matter. Commonly suspected words include: lottery, discount, offer, bank account, money back guarantee etc.
- If the message contains adult terms like: viagra, pills, bed, drugs, hot and so on.
- If there is any sort of urgency. Most spam emails call for an urgency by using terms such as hurry, offer valid till etc.
- If the message contains a single large image with little or no text, it is often considered as spam by many filters.
Each
content spam filter may have it’s own set of additional rules using
which it evaluates each incoming email. In most cases, content and
header spam filters are combined together to achieve higher level of
accuracy.
Language Spam Filters:
Language
spam filter is designed to simply filter out any email that is not in
the user’s native language. Since spammers come from all parts of the
world with different languages, a language spam filter can help get rid
of those annoying emails that come in the languages that you cannot
read!
User Defined Spam Filters:
User
defined spam filters can be very handy, however they need a
considerable amount of time investment in configuring and setting up a
set the rules using which the filter works.
For
example, the user can configure to have all the emails from friends and
company to reach the inbox, newsletters to reach a secondary inbox and
all those remaining to the spam folder. Here the user must carefully
examine the patterns of spam emails that he receives from time to time
and needs to set up the rules accordingly. This filter when improperly
configured can sometime lead to false positives or false negatives.
Other Types of Spam Filters:
Popular
webmail services like Gmail, Yahoo and Hotmail combine both header and
content spam filtering techniques. In addition to this they also use
their own algorithms to combat spam.
For
example, services like Gmail uses “optical text recognition” to
identify spammy text inside an image. Also, the users are provided with
an option to “Report Spam” whenever a spam email accidentally reaches
the inbox. With the user feedback, the filter learns and becomes more
powerful in carrying out the filtering process.
1 comments :
If your message generates a score that indicates that it is spam, then you'll want to look at editing/rewriting the copy and also look at the header information to make sure that your message is properly formatted according to best practices and contains all the necessary header information.
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